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Diesel It is an iconic successful lifestyle brand present in more than 80 countries. The company was founded by Renzo Rosso in 1978 with the aim of creating the most innovative denim in the world. Since its foundation, Diesel has been the protagonist of a amazing growth and by the leading pioneering company in the denim sector has evolved to establish itself in the world of quality casual clothing, becoming a real alternative to traditional luxury brands. Despite his growth, Diesel's philosophy has remained unchanged over time: a brand synonymous with passion, individuality and expression of his own personality.
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