Diesel is an iconic lifestyle brand of success found in more than 80 countries. The company was founded by Renzo Rosso in 1978 with the aim of creating the most innovative denim in the world. Since its foundation, Diesel has been the protagonist of an amazing growth and from a leading pioneering company in the denim sector has evolved to establish itself in the world of quality casual clothing, becoming a real alternative to traditional luxury brands. Despite its growth, Diesel's philosophy has remained unchanged over time: a brand synonymous with passion, individuality and expression of one's personality.