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Life Sux

Everything starts from a tag seen by the boys of a crew of Northern Italy on a wall of their neighborhood, an apparently anonymous writing but which contains the desire for rebellion and redemption of the new generations in two simple words: Life SuxThe easy and carefree mood of this very young Italian Street Brand is expressed through chess patterns and an unmistakable font, fundamental for a brand that uses above all sweatshirts and logo t-shirts: the maxi central writing never fails, declined in a thousand dimensions and accompanied From classic colors on tones of black, black, blue and gray.
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