Wood Wood is a contemporary fashion and lifestyle brand founded in 2002 and based in Copenhagen, Denmark. With its stores in Berlin, Aarhus and Copenhagen, Wood Wood is run by co-founders Karl-Oskar Olsen and Brian SS Jensen. The brand is an example of a lifestyle that refers to subcultures, as its founders grew up between graffiti and street culture, in the 90s, where style was the key. Combining high fashion, sports and streetwear with youth culture, art and music, Wood Wood creates the best possible product in balance between style and functionality. Best described as Contemporary Streetwear, Wood Wood has looked beyond fashion and is making its mark with a strong sports component, combined with the brand's ability to move up and down the fashion spectrum.