In 2015, at just 25-years-old, Samuel Ross self-funded his label, A-COLD-WALL*– renowned for its material investigation and innovation, married with incisive explorations of Brutalist and abstract forms and precise execution. A-COLD-WALL* reflects a value system built upon channels of community integration. Inspired by industrial design and material innovation, propounds a lens on the social structure of modern British working class. A-COLD-WALL* exists within a conceptual space bordered by atypical contemporary design, with a theme of stark urbanity woven into its DNA. Samuel Ross launched A-COLD-WALL* to reflect social disparities and youth expression in contemporary fashion. His distinctly multidisciplinary vision is present in handcrafted graphic garments and silhouettes unbound by the need for symmetry.