The story of how a group of Montreal-based teenagers band together to create a streetwear staple that showcases the power of community and niche markets. Dime's origins began in 2005, when boys Antoine Asselin, Phil Lavoie, Bob Lasalle, Hugo Balek, Charles Rivard, Eric Riedl, and Alexis Lacroix began releasing skate video compilations with a touch of nostalgic 90s hip-hop.