A flâneur is an individual who leisurely strolls through city streets, observing and appreciating their surroundings, often focusing on culture, architecture and people-watching. The term comes from French literature and is often associated with a refined, observant and artistic personality. The brand’s goal is to create a world for the modern flâneur, appealing to wanderers and dreamers. This is achieved through a complete unisex ready-to-wear wardrobe, captivating visual art and compelling still and animated images, embracing the art of wandering and the beauty of flâneurism. “FLÂNEUR is a modern vision of luxury through the eyes of our generation.”