After Rudolf "Rudi" Dassler, aka one of the two world-famous Dassler brothers, and his younger brother Adolf "Adi" Dassler went their separate ways, Rudi founded Ruda which later became PUMA in 1948. With a focus on 1950s football boots like the “SUPER ATOM” Puma began to make a name for itself. In 1967 PUMA found the matching logo, created by Lutz Backes, a cartoonist from Nuremberg. With spiked football boots and athletic running shoes already in the line-up, PUMA wanted more and found it in the name of Walt "Clyde" Frazier, a basketball star, who was looking for a special shoe he could use on the pitch. The Puma Clyde was born. With Diego Maradona, Boris Becker, Heike Drechsler, the Trinomic technology and the PUMA Disc, the 80s and 90s were full of highlights. Today, Puma has it all, from classics like the PUMA Suede or PUMA Clyde to limited edition PUMA releases and contemporary silhouettes.