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YMC was founded in 1995 by Jimmy Collins and Fraser Moss. Across menswear, womenswear and unisex designs, creative flair has become a hallmark of the label. You Must Create is both a statement of intent and a call to action. Inspired by the influence of traditional workwear and military uniforms, Collins and Moss initially set out to build a brand around understated, functional pieces designed to stand the test of time. A quarter century later, YMC continues to pour its encyclopedic knowledge of subcultures, music and the arts, including counterculture and post-punk DIY attitude, into the creation of wearable yet directional collections that defy expectations while perfectly capturing the current zeitgeist.

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Pantalone Deadbeat VerdePantalone Deadbeat Verde
Giacca Pj Navy/YellowGiacca Pj Navy/Yellow
T-Shirt Triple Stripes MultiT-Shirt Triple Stripes Multi
Felpa Studio Crop BluFelpa Studio Crop Blu
T-Shirt Triple BlueT-Shirt Triple Blue
Felpa Almost Grown CremaFelpa Almost Grown Crema
Camicia Curtis White/YellowCamicia Curtis White/Yellow
Camicia Curtis NeraCamicia Curtis Nera
Camicia Curtis BiancaCamicia Curtis Bianca
Repetition Jacket BlackRepetition Jacket Black
Giacca Construction CharcoalGiacca Construction Charcoal
Twisted Seam Charcoal JeansTwisted Seam Charcoal Jeans
Blue Like A Jacket BlazerBlue Like A Jacket Blazer
Trousers Like a Trouser BlueTrousers Like a Trouser Blue
Knit X Grey SweaterKnit X Grey Sweater
Deadbeat Trousers BlackDeadbeat Trousers Black
Crewneck Knit Suedehead BlackCrewneck Knit Suedehead Black
Knit Suedehead Stripe Sweater Black/CreamKnit Suedehead Stripe Sweater Black/Cream
Curtis Embroidery Shirt BlackCurtis Embroidery Shirt Black
Curtis Fluid Shirt BlackCurtis Fluid Shirt Black
Triple Black T-ShirtTriple Black T-Shirt