Iuter is a high quality streetwear brand entirely designed and produced in Milan since 2002. Although his early collaborators and supporters were all original members of the city's skate and hip-hop subcultures, iuter's goal is to go beyond its original context by reconciling the irony, playfulness and experimental nature of its roots in the art and sophistication of Italian tailoring.
While the creative inspirations behind the collections come directly from the streets of the world, since 2010 iuter has been making its garments in its factory near Milan, pushing a relentless research and experimentation, developed in collaboration with some of the best local textile companies. Renowned for its bold designs and premium production, over the years Iuter has also created links around the world to create several co-branding and collaboration projects ranging from product to art, design and music, from montebelluna to tokyo.
Today iuter is a brand known and distributed all over the world, loved for its creative design and the quality of its garments, designed and manufactured in Italy since 2002.